What happens when you get a fantastic new website and Don't do any marketing? = Nothing.

It might be obvious that if you do nothing, the result = Nothing.

Do you want visitors to your website? Then you need to market it! 

But surprisingly many businesses commission a new website and then do nothing at all to promote it.
This leads to severe disappointment and ill feeling towards the company or individuals who built it for them.

What can be done about it?

Good news! It is never too late to start marketing your website, there are many ways to get lots of people to see your website.

First, plan who you want to visit your website:
Existing Customers
Potential New Customers
Influencers

Now you know who you want visiting your website, make sure the content, call to actions (Asking them to do something) and information are all relevant to your desired type of visitor.
Ensure the page you wish them to visit first is exactly what they want to see and allows them to do exactly what they want to do.

How to drive visitors to your website?

Social Media: LinkedIn, Twitter, Facebook, Pinterest etc - these can be great tools to interact with your desired audience and encourage them to visit your website.

Email Marketing: If you have a database of emails for newsletters or general marketing, then use this to promote your website.

Paid Advertising: A quick win, you can get a high number of targeted visitors to your website and only pay when someone visits. *Downside is it can be expensive if you do not know what you are doing!

Organic SEO (Search Engine Optimisation): Ensure your website is easily accessible by search engines, your content is relevant, it is optimised for keywords/phrases throughout and has great usability for your visitors. *Remember - A poorly developed website which is slow, does not work properly or misinforms visitors of what the site is about will show up in the statistics that search engines use to decide if your website deserves a high position in the search results.

Office Stationary: Email footers, Business Cards, Leaflets, Brochures, Envelopes, Signeage and anywhere else you can display your website address.

You don't have to do everything listed above and of course neither should you - there will be areas more relevant to some businesses than others - but, if you do nothing, you will get nothing!

Hope this was helpful?

Richard